Powerful defense.
Weightless touch.
A soufflé-soft,
hybrid serum protects skin,
delivers luxurious hydration and corrects
tone for a natural-looking glow.
THE GINZA
HYBRID DAY PROTECTOR
A sunscreen beauty serum
that guards the neck,
décolleté and
body with fresh
moisture
while offering high UV protection.
THE GINZA
VEIL PROTECTOR UV
New Lineup of Protectors Unveiled
Protect the skin from the harsh urban
environment and enhance
its natural beauty through
the effects of light.
Lifestyles around us have been constantly changing.
In urban areas,
the heat island phenomenon and ultraviolet rays are known to negatively impact the skin,
whether you spend time outdoors or indoors.
Environmental degradation impacts people in a variety of ways,
which differ from region to region.
Natural sunlight is essential for making the skin look beautiful during the day.
Healthy and beautiful skin supports the reflection of internal scattered light,*
which is key to enhancing its appearance.
*Light that enters the skin and bounces back
In 2026, THE GINZA unveils two protectors
that help achieve empowered,
glowing skin with a radiant,
translucent finish by using natural light to enhance
the skin’s natural beauty.
HYBRID DAY PROTECTOR
Suggested retail price:
36,300 yen (tax included)
REFILL 33,000 yen (tax included)
VEIL PROTECTOR UV
Suggested retail price:
18,700 yen (tax included)
HYBRID DAY PROTECTOR
SPF35・PA+++
Incorporates Daylighting Skin Technology
With a feather-light soufflé texture,
this hybrid beauty serum covers pores,
protects the skin from dryness and UV rays,
and creates a natural radiant glow.
After numerous prototypes,
the hybrid day protector
has been reborn.
As a light corrective primer
to create a bare skin look
Incorporates Daylighting
Skin Technology
Incorporating new clay-derived ingredients, the soufflé-like texture has evolved further.
The texture is airy and light, spreading softly like a soufflé.
This airy texture ensures a smooth application, fitting snugly to the skin and adhering uniformly.
A makeup base that blends naturally with any skin tone.
It uses light to enhance the skin’s beauty, creating a natural, radiant glow.
As a protector that thoroughly
shields your skin during the day.
It can be used as a makeup primer
that seamlessly blends with skin’s undertone,
as well as a protector that
provides thorough coverage,
protecting the skin during the day from UV
and airborne particles such as pollen, dust and dirt.
Use as daytime serum
Formulated with
SKIN SERUM COMPLEX EX
(for moisture)*
VEIL PROTECTOR UV
SPF50+・PA++++
Incorporates Essence Glow Technology
A sunscreen beauty serum that guards the neck,
décolleté and body with fresh moisture
while offering high UV protection.
A new sunscreen beauty
serum that protects the face,
neck, décolleté and body
Formulated with SKIN SERUM COMPLEX (for moisture)*
When applied to the body, it provides hydration.
Incorporates Essence Glow Technology
As a serum-based sunscreen, it offers high UV protection (SPF 50+) while maintaining a lightweight and hydrating texture. It adheres evenly to the skin, protecting it from airborne particles such as pollen, dust and dirt during the day, while creating a radiant and transparent glow.
Skin has to quietly adapt to the
urban environment.
Will you use light to correct or blur imperfections?
Choose to bring out your natural beauty
by enhancing both your inner and outer qualities.
Launched on February 1
THE GINZA
HYBRID DAY
PROTECTOR
Incorporates Daylighting
Skin Technology
Suggested retail price:
36,300 yen (tax included)
REFILL 33,000 yen (tax included)
THE GINZA
VEIL
PROTECTOR UV
ncorporates Essence
Glow Technology
Suggested retail price:
18,700 yen (tax included)
Skin physiology
Skin physiology
THE Since THE GINZA brand was established more than 20 years ago, we have continued to manufacture products based on skin physiology.
Skin physiology encompasses all the functions of the skin, including its ability to maintain a healthy state on its own.
We have found the Power of Perception, our unique science based on skin physiology.
The Power of Perception responds to stimuli affecting the stratum corneum, epidermis, and dermis, leading to healthy skin.
It can effectively maintain moisture levels, regulate pH balance, control sebum secretion, and support epidermal turnover, keeping the skin in a healthy and stable state
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THE GINZA Linden Extract
(protects skin)*¹THE GINZA Linden Extract, a powerful ingredient used in THE GINZA skincare, is derived from linden that grows in Eastern Europe and flourishes in many different environments.
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THE GINZA Linden Aroma
The scent of fresh linden flowers blooming along Namiki-dori in Ginza, where the brand was first established, was carefully analyzed and recreated as a fragrance blend.
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THE GINZA Perceptive Complex III
(moisturizes and conditions skin)*²The innovative and powerful ingredients used in THE GINZA formulas work to protect skin from external stressors, such as dryness.
- *¹ THE GINZA Linden Extract (Tilia cordata flower extract)
- *² THE GINZA Perceptive Complex III (Polyquaternium-51, polyvinyl alcohol, Angelica keiskei leaf/stem extract, sodium carboxymethyl glucan, ginkgo biloba extract, and glycerin.)
Where to Shop
Flagship Store
-
SHISEIDO THE STORE
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THE GINZA
Imperial Hotel StoreImperial Hotel Main Building Underground Arcade,
1-1-1 Uchisaiwai-cho, Chiyoda-ku,
Tokyo 100-0011[Phone] 03-3503-7971
MAP
[Opening hours]
(Mon-Sat) 10:00～19:00
(Sun & public holidays)10:00～18:00 -
THE GINZA
Isetan Salone RoppongiImperial Hotel Main Building Underground Arcade,
1-1-1 Uchisaiwai-cho, Chiyoda-ku,
Tokyo 100-0011[Phone] 03-6434-7975
WEB SITE
[Opening hours] 11:00～20:00
Launched on February 1
THE GINZA
HYBRID DAY
PROTECTOR
Incorporates Daylighting
Skin Technology
Suggested retail price:
36,300 yen
REFILL 33,000 yen (tax included)
THE GINZA
VEIL
PROTECTOR UV
ncorporates Essence
Glow Technology
Suggested retail price:
18,700 yen
