A return to essentialist skincare.
Empowered glowing skin.The launch of Core Essence Care
A lotion with a rich,
serum-like texture designed to soothe
and nurture while boosting hydration.
eads to a clear complexion with a dewy glow.
With a gentle massage, this hydrating hybrid gel oil
serum absorbs quickly,
leaving the complexion smooth and glowing with vitality.
THE GINZA
HYBRID GEL OIL
Price: 29,700yen (tax included)
REFILL 28,600 yen (tax included)
An emulsion with a serum-like texture
that quickly absorbs into skin,
leaving it looking plump and firm.
THE GINZA
ESSENCE EMULSION
Price: 24,200yen (tax included)
Renewal background
THE GINZA now evolves into an Essentialist Skincare brand for those who value their own standards and
choose only what is truly necessary for them.
From among our most profound discoveries, an extract from the linden flower stands as exceptional.
This tree lives for over 1,000 years, thriving in harsh environments and possessing remarkable vitality.
It purifies the air and fills the streets with fragrance when it blooms and continues to thrive in the ever-evolving city.
This life force is concentrated in its ephemeral blooms that open just three days each year.
This powerful vitality of the rare linden flower is at the heart of THE GINZA evolution.
THE GINZA’s three iconic products are being renewed this spring as the Core Essence Care.
They nurture the skin, creating a positive cycle to achieve Empowered Glowing skin
radiating the essence of unwavering beauty.
Brand science
Skin physiology
Since THE GINZA brand was established more than 20 years ago, we have continued to manufacture products based on skin physiology.
Skin physiology encompasses all the functions of the skin, including its ability to maintain a healthy state on its own. We have found the Power of Perception, our unique science based on skin physiology. The Power of Perception responds to stimuli affecting the stratum corneum, epidermis, and dermis, leading to healthy skin. It can effectively maintain moisture levels, regulate pH balance, control sebum secretion, and support epidermal turnover, keeping the skin in a healthy and stable state.
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THE GINZA Linden Extract
(protects skin)*¹THE GINZA Linden Extract, a powerful ingredient used in THE GINZA skincare, is derived from linden that grows in Eastern Europe and flourishes in many different environments.
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THE GINZA Linden Aroma
The scent of fresh linden flowers blooming along Namiki-dori in Ginza, where the brand was first established, was carefully analyzed and recreated as a fragrance blend.
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THE GINZA Perceptive Complex III
(moisturizes and conditions skin)*²The innovative and powerful ingredients used in THE GINZA formulas work to protect skin from external stressors, such as dryness.
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The packaging has been redesigned to reduce plastic usage and switch to glass bottles.
We switched Core Essence Care to glass bottles for the renewal to reduce the amount of plastic used. Each piece made of high-transparency glass, reminiscent of crystal, is meticulously crafted using techniques that highlight the craftsmen’s skill.
- *¹ THE GINZA Linden Extract (Tilia cordata flower extract)
- *² THE GINZA Perceptive Complex III (Polyquaternium-51, polyvinyl alcohol, Angelica keiskei leaf/stem extract, sodium carboxymethyl glucan, ginkgo biloba extract, and glycerin.)
Exquisitely Refined Formula Technology
Essence Lotion
LipoDelivery Technology
Multi-structured microcapsules and micro-emulsification technology help the formula glide smoothly over skin. The silky texture feels soothing when applied.
Hybrid Gel Oil
Hybrid Silk Veil Technology
A unique hybrid formula of gel and oil encourages massage during application. Afterward, skin feels silky smooth.
Essence Emulsion
Emulsion to Cream Technology
Contains oil content that, when warmed by the body’s heat, feels as though they melt into skin, creating a hydrating veil to lock in moisture.
Line up
A lotion with a rich,
serum-like texture designed to soothe
and nurture while boosting hydration.
eads to a clear complexion with a dewy glow.
With a gentle massage, this hydrating hybrid gel oil
serum absorbs quickly,
leaving the complexion smooth and glowing with vitality.
THE GINZA
HYBRID GEL OIL
Price: 29,700yen (tax included)
REFILL 28,600 yen (tax included)
An emulsion with a serum-like texture
that quickly absorbs into skin,
leaving it looking plump and firm.
THE GINZA
ESSENCE EMULSION
Price: 24,200yen (tax included)
Trial Kit
Providing a 10-day comprehensive skincare experience. Indulge your skin with rich hydration and achieve unwavering resilience.
A special kit that allows you to simultaneously experience three Core Essence Care products. Perfect for first-time users, those who want a travel-friendly skincare set, or those who prefer a complete skincare lineup. This trial kit includes a cleansing foam, lotion, serum, and emulsion.
【Kit Contents】
THE GINZA Creamy Cleansing Foam30g
The creamy, dense, high-quality lather hugs the skin gently and removes unwanted impurities,
such as dirt from the air and dead cells, while maintaining moisture.
THE GINZA Essence Lotion50ｍL
A lotion with a rich, serum-like texture designed to soothe and nurture while boosting hydration.
Leads to a clear complexion with a dewy glow.
THE GINZA Hybrid Gel Oil35ｍL
With a gentle massage, this hydrating hybrid gel oil serum absorbs quickly,
leaving the complexion smooth and glowing with vitality.
THE GINZA Essence Emulsion40ｍL
An emulsion with a serum-like texture that quickly absorbs into skin,
leaving it looking plump and firm.
THE GINZA Superior Cotton40pcs
Made with exclusively selected natural materials.
Without stressing the skin, this cotton helps deliver precious ingredients evenly and effortlessly to the skin.
